Yes — branded call experiences add rich call context up front, helping increase answer rates and ensure important or time sensitive messages get through quickly. Clear caller identification builds confidence and trust and reduces hesitation.

Nearly 75% of consumers said they’d be likely to answer calls from businesses if they displayed their company name and logo on calls — while 61% said they’d be very likely to answer a call on their mobile phones when they’re certain who’s calling.

Businesses can prioritize which customers to contact first — and increase right-party contacts by about 25% on average — by scoring and prioritizing the most contactable accounts and optimizing workforce scheduling for when customers are most likely to answer. TransUnion Customer Contact Intelligence helps you continually refresh contact data to score and rank accounts to minimize wasted outreach and improve right-party contact rates.

Different channels offer different engagement signals. Phone Behavior Intelligence helps enterprises design more effective outbound communications strategies with a “contactability” score for each contact, along with precise contact data. Plus, each consumer record is appended with additional phone numbers, information on phone types, in-service indicators and risks associated with TCPA regulations.

Many branded calls that have been authenticated will include “Valid number” on the display, along with a checkmark, to indicate it was authenticated with STIR/SHAKEN and our end-to-end call authentication.

To make sure the rich content gets to customers — and the call is valid and safe to answer — it’s necessary to add an additional layer of protection by introducing a STIR out-of-band, end-to-end verification process. With that approach, calls that aren’t verified may be blocked completely or delivered without caller name and rich content — protecting both the business and its customers from fraudulent branded calls.

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Managing telephone number inventory is a core function of communications service providers (CSPs). Numbering insights help CSPs manage authoritative phone and subscriber information for a more secure and trusted experience. Consolidating and simplifying numbering resources into one database helps create a single source of truth.

Processes can then be automated to speed assignment and provisioning, add new levels of consistency to processes and enable work with number inventory data in near real time.

Organizations can track answer rates, right-party contacts, call length, conversions, usage patterns, reputation scores, spam mistagging and call blocking to understand whether their numbers are functioning well and how customers view them.

A key solution proven to help businesses reach more customers and increase engagement while protecting their brands is branded calling. With it, businesses can add rich call content to the mobile display — including name, logo, number and reason for the call — along with STIR/SHAKEN and end-to-end authentication to ensure the call has not been spoofed. The added context provides consumers with the reassurance they need to answer calls. Nearly 65% of consumers said they really want to see verification the call wasn’t spoofed on their mobile displays.

This can be difficult because regional regulations differ, data quality varies across sources and number status changes frequently. Keeping everything up to date across multiple networks and geographies requires constant oversight.

In addition, many service providers manage their TN inventories manually or through multiple disparate systems. That results in inaccuracies, order delays, out-of-service issues, lost revenues and frustrated customers.

Personalization comes from understanding each customer’s communication behavior, such as when they typically respond and which channels they prefer. With consumer data that’s refreshed every 15 minutes, enterprises get unique insight into billions of call transactions so they can prioritize their pools of contacts for more meaningful and fruitful communications efforts.