When "KPop Demon Hunters" blew up over the summer, Netflix was nearly finished with the Philadelphia location of Netflix House -- the first of its permanent entertainment and shopping venues. "We weren't loaded in, but every element had been planned, and there's complexity there," Netflix chief marketing officer Marian Lee told Variety Monday in an interview inside of the Tudum Theater (where Netflix IP will be regularly screened) at Netflix House at the King of Prussia mall in Philadelphia. Netflix...
Netflix
Marian
Lee
Chief Marketing Officer
Lee often likens her job to being an explorer who is always on the hunt for new places to reach potential Netflix viewers and subscribers. Lee and team had a busy 2024 in marketing big events, such as “The Roast of Tom Brady” in May and the Jake Paul vs. Mike Tyson fight in November, as the streaming giant moved forcefully into live content, sports and the mammoth long-term pact that Netflix inked with WWE early in the year. She likes to blend mediums, such as 3D billboards and viral digital breadcrumbs that lead viewers to sleeper hits such as “Baby Reindeer” and “Beef.” Lee’s remit includes unprecedented volume of series, movies and other programs across nearly 200 countries. It’s dizzying, but she is no stranger to global streaming platforms. She came to Netflix in 2021 after eight years at Spotify, where she rose to VP and co-head of music. Before that she worked in the world of fashion, holding senior roles at Conde Nast and J. Crew.